When people search for a service “near me”, Google shows a map with local businesses at the top. Those businesses come from Google Business Profile — a free listing every business with a physical location or service area should have.
Setting up your profile
- 1
Sign in with a Google account
Use a business email you will keep long-term.
- 2
Add your business name
Use your real business name — no extra keywords.
- 3
Choose your category
Pick the primary category that best describes what you do.
- 4
Add location or service area
Show your address, or hide it and set service areas if you visit customers.
- 5
Add contact details
Phone number, website and WhatsApp link.
- 6
Verify
Complete Google’s verification process so the profile can go live.
Optimising for more calls
- Add accurate opening hours, including holidays
- Upload real photos of your premises, team and work
- List every service with a short description
- Post updates and offers regularly
- Ask customers for reviews and reply to every review politely
- Keep your name, address and phone identical everywhere online
